Louis Vuitton has become the official partner of Real Madrid and outfits the men’s and women’s football teams, as well as the men’s basketball team. But this may only be the beginning for the LVMH group.
The LVMH/Real Madrid partnership includes a formal wardrobe for official appearances, a Travel Wear collection, and custom travel accessories in the club’s colors, featuring a personalized Monogram canvas “RM.” This marks a new strategic step for Louis Vuitton in elite sports, which is already partnered with a certain Kylian Mbappé.
However, this relationship may just be the start. After investing in Paris FC, the LVMH group is now reportedly ready to enter the capital of Real Madrid. According to Vozpópuli, the club is considering opening up to minority shareholders, and the group behind Louis Vuitton, alongside Sixth Street and Bernard Arnault, is willing to invest nearly one billion euros to acquire about 10% of the club.
A “small” entry into the capital of one billion
This amount would represent a massive financial injection, capable of boosting Real Madrid’s transfer budget and disrupting the economic balance of European football.
From image partnership… to capital? Real Madrid has never opened its structure to investors. If this option is confirmed, it would be a historic turning point — and LVMH could become one of the most influential players in global sports.
To be continued.
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