Paris Saint-Germain continues to expand its influence far beyond the football pitch. On Thursday, the French capital club officially announced a groundbreaking partnership with cosmetics giant L’Oréal, running until 2028. The agreement will combine beauty, health, sporting performance and fan experiences, with Vichy Laboratoires playing a central role.
PSG is continuing its expansion into new markets. After establishing numerous collaborations with major international brands, the reigning two-time European champions have now joined forces with one of France’s leading companies: L’Oréal. The partnership will allow several brands within the group to benefit from PSG’s global visibility. However, the collaboration will go beyond commercial activities, with both organizations planning initiatives focused on athletes’ health and well-being, particularly through the scientific expertise of Vichy Laboratoires.
Vichy Laboratoires to Conduct Research at PSG Campus
One of the most innovative aspects of the agreement involves Vichy Laboratoires’ scientific teams working directly at PSG’s training campus in Poissy. They will conduct studies focusing on skin and scalp health, as well as athletes’ overall well-being. The aim is to deepen scientific understanding of these subjects in an elite sporting environment and explore potential connections with athletic performance and recovery.
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PSG supporters will also benefit from this new partnership. L’Oréal plans to organize various brand activations during Paris Saint-Germain matches, offering exclusive experiences for fans. The club celebrated the announcement on social media with the message: “The beauty of teamwork ❤️💙 L’Oréal Groupe becomes Paris Saint-Germain’s beauty partner. A groundbreaking partnership until 2028.” The announcement was published on October 8, 2026.
For Paris Saint-Germain, this agreement represents another major step in its commercial diversification strategy. By partnering with a globally recognized French company, PSG strengthens its position at the intersection of sport, fashion, beauty and lifestyle. Running until 2028, the partnership once again highlights the club’s ambition to develop its international brand far beyond football.
