Atlético de Madrid is entering a new era. On March 12, Apollo Sports Capital took control of the club with a 57% stake and a €100 million investment, valuing the entity at €2.5 billion. Miguel Ángel Gil remains in charge, while Enrique Cerezo keeps the presidency, but the roadmap is clear: accelerate, structure, and transform Atleti into both a sporting and business powerhouse.
Just weeks after its arrival, Apollo unveiled its plan: build a hybrid model capable of delivering results on the pitch while maximizing revenue streams. The American fund aims to establish a sustainable dynamic, less dependent on sporting cycles, with a global vision of football as an industry.
A Global Strategy for Growth and Performance
On the sporting side, the message is clear: strengthen the squad, secure key players, and prepare for the future. A top-tier defender, a driving midfielder, and above all a successor to Antoine Griezmann are on the radar.
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Behind the scenes, innovation becomes essential, with the integration of artificial intelligence to identify undervalued talent and gain a competitive edge.
At the same time, the club aims to fully leverage its assets. The Riyadh Air Metropolitano and the future Ciudad del Deporte are expected to generate year-round revenue. The goal is to turn the stadium into a permanent economic hub and expand into new markets, particularly in Asia, where much of European football’s growth is taking place.
Apollo is not here to support but to transform. The new objective: turn Atlético into a winning machine—both in titles and revenue. A bold strategic shift driven by global ambition.
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