The NBA is preparing a game-changing move into Europe — and Paris could be at the heart of it. According to Le Parisien and Bloomberg, advanced discussions are underway between the NBA, PSG, and other major European clubs like Manchester City to create a new basketball league on the continent.
This ambitious project, expected to launch as early as the 2026-2027 season in collaboration with FIBA, could see the birth of a PSG-branded basketball franchise.
PSG Basketball, a New Powerhouse?
QSI, the majority shareholder of PSG, has confirmed that it has been approached. Two options are on the table: buying an existing club — possibly Paris Basketball, currently competing in the EuroLeague — or starting a brand-new franchise under the PSG banner.
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Decision Coming Soon
The NBA plans to leverage the global appeal of football giants like PSG, Real Madrid, and Bayern Munich to ensure a successful launch. A decisive meeting of NBA team owners is scheduled for March 27, which could mark the beginning of this groundbreaking project.
With strong backing from Jordan Brand and Arctos (a U.S. fund that owns 12.5% of PSG), Paris is emerging as a frontrunner to anchor this international NBA venture. A new era for European basketball might just begin in the City of Light.
