Nike is turning the page on Cristiano Ronaldo: the brand will not release any CR7 signature boots for the 2026 World Cup, ending an era that has lasted for more than a decade.
Is CR7 no longer profitable for Nike? Despite what could be Ronaldo’s final international appearance, Nike plans no design, no leak, and no launch of a dedicated model, according to Footy Headlines.
Nike’s strategic shift away from Ronaldo
This decision comes amid ongoing tensions between Ronaldo and Nike, illustrated by the absence of new signature boots for three years and the loss of his status as the main face of the Mercurial line.
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The contrast is stark with Lionel Messi: Adidas will indeed release a signature F50 for the 2026 World Cup, proof that the relationship between the brand and the Argentine remains intact.
Barring an unlikely reversal, Ronaldo will play his final World Cup wearing standard boots — a powerful symbol of Nike’s disengagement from the Portuguese icon.
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