Thunderbolt in Brazil: the Pelé brand changes hands… and it is the Neymar family that takes it over. A massive deal that is already shaking the football world.
Neymar is struggling on the football field, but on the business side, things are still going well. The player is facing relegation in Brazil but continues his investments, according to UOL Esport.
Neymar Pai, through his company NR Sports, has acquired the “Pelé” brand for an estimated amount of 18 million dollars (approximately 95 million reais). The official announcement is scheduled for November 19, a symbolic date marking the thousandth goal of the King.
Neymar acquires Pelé, a significant symbol
Since Pelé’s death, his brand has been very underutilized, which facilitated the negotiation. With this acquisition, the Neymar family now holds the commercial rights to the greatest name in Brazilian football. In clear terms: Neymar is acquiring Pelé’s legacy, a gesture that is as strategic as it is symbolic in the sports industry.
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