Ousmane Dembélé has taken a giant leap in his career after winning the 2025 Ballon d’Or. This accolade not only elevates his sports profile but also opens up a treasure trove of financial and marketing opportunities.
According to Le Parisien, Dembélé’s contract with PSG includes a special Ballon d’Or clause that will significantly boost his earnings. Currently earning around €20 million per year until 2028, this win gives him substantial leverage for salary negotiations.
PSG might have to rethink its wage structure to retain their star player. With Dembélé’s new status, keeping him could require breaking the bank.
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A Rising Star in the Market
On the marketing front, Dembélé is rapidly becoming one of the most sought-after players. Forbes/Sporsora ranks him third among the most marketable French players, trailing only behind Mbappé and Camavinga. Major brands like Adidas and Orange are already vying for his endorsement.
Despite his rising fame, Dembélé aims to maintain his image as a humble and simple attacker. However, with a Ballon d’Or in hand and soaring popularity, PSG and sponsors will need to roll out the red carpet to keep him and capitalize on his newfound status.
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