Does the new France national team badge really represent a complete break from the past? Not entirely. Unveiled to accompany a new era for Les Bleus, the emblem introduced for 2026 strongly resembles the one used by the French Football Federation between 1967 and 2007.
France want to reconnect with tradition, and their new visual identity is proof of that. The new Les Bleus badge is almost identical to the design introduced in 1967 and used until 2007.
A Modern Version of a Historic Badge
The resemblance is striking. The golden rooster adopts an almost identical pose, with a side-profile silhouette and a design much closer to the older versions than to the logos worn by France since 2011. The rooster has simply been made slightly slimmer and more refined to give it a more contemporary appearance.
The golden colour further reinforces this return to the past. The new logo moves away from the white or multicoloured rooster of recent years and restores a visual identity directly inspired by the badge that represented France for nearly four decades. However, the FFF has modernised the overall design by placing two golden stars above the rooster to symbolise the 1998 and 2018 World Cup victories, while adding a more prominent “France” inscription at the bottom.
This new emblem is therefore not an entirely original creation, but rather a modern reinterpretation of one of the most recognisable logos in Les Bleus’ history. As France prepare to enter a new era, the FFF has chosen to look back to the past, sending a clear message: modernise the national team’s image without breaking away from its history and most traditional symbols.
