Folarin Balogun may have received the most profitable red card in history. Sent off during the World Cup with the United States, the American striker triggered a completely wild Domino’s Pizza promotion.
The restaurant chain Domino’s Pizza had made a pretty incredible promise: to give away $1 million worth of free pizzas for every red card received by the U.S. national team during the competition. And with Balogun’s dismissal, the offer is now set to be activated.
A red card that pays off for the fans
As a result, more than 60,000 supporters registered in the “Emergency Pizzas” program will be able to benefit from the deal. It is an unlikely situation, born from an incident that would normally have only frustrated American fans.
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For Domino’s, the campaign was designed as a major marketing stunt around the World Cup. But it has now taken on a whole new dimension with this red card, which is going to cost the brand dearly.
Folarin Balogun surely did not expect to become the accidental hero of pizza lovers. His sending-off will obviously remain a bad sporting moment, but it will at least make thousands of supporters happy. Free pizzas for fans: the story quickly went viral on social media. One thing is certain: rarely has a red card brought so many smiles to supporters of a team reduced to ten men…
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