Since January 1, 2025, Jürgen Klopp has officially taken on the role of Global Head of Soccer at Red Bull. And his schedule has been packed from day one.
Klopp has no plans for retirement—far from it. Instead, the former Liverpool coach has embarked on a global tour, visiting Red Bull-affiliated clubs such as RB Bragantino in Brazil, New York Red Bulls, and RB Omiya Ardija in Japan.
During his time in Japan, Klopp shared his excitement with local media: “The atmosphere in the stadium was excellent, and the fans were passionate. I look forward to every step of this journey.”
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“Building a Club Opponents Don’t Like”
In his new position, Klopp aims to use his expertise to develop a unique and highly competitive club: “My goal is to develop a special club that opponents don’t like.”
“After about 24 years as a coach, I wanted a change. Life is too short to just keep going the same way. I also wanted to see what opportunities were out there. Fortunately, the timing was perfect when Oliver Mintzlaff (Red Bull’s CEO) approached me.”
“Red Bull has been involved in global football for a while, but they wanted to bring in people from the football side, not just the business side. When I heard about it, I was immediately interested. I feel like I can be useful and have a positive influence. I’m not the best manager, and I don’t have experience running the biggest club, but I’ve often found ways to beat the strongest opponents.”
Klopp also emphasizes the importance of maintaining football culture in each country he visits: “Brazil, the U.S., and Japan are all different, but we all love the same thing. How do we preserve this culture and use it for football development?”
With this new challenge, Klopp seems determined to make his mark on Red Bull’s global football project. Could his next stop be Paris FC, now partially owned by Bernard Arnault’s group and part of the Red Bull network?
