Austrian club TSV Hartberg has done it again. Known for its heavily sponsored kits, the team has released its 2025–26 jerseys — and they’re packed with logos.
Last season’s shirt was already full, but this year’s version goes even further. The home and away kits feature 14 sponsor patches on the front, including the club crest, league logo, and manufacturer. In total, more than 20 logos appear across the shirt, shorts, and socks — making it look more like a cycling jersey than a football kit.
One Sponsor Is Raising Eyebrows
One standout sponsor is Profertil, a male fertility product. Its logo even includes a small sperm icon. The link? Profertil is made by Lenus Pharma, owned by Brigitte Annerl — president of Hartberg since 2017.
Some call it smart marketing, others think it’s too much. But one thing’s certain: this bold jersey is getting people talking. For a small club from a town of just 6,000 people, it’s a clever way to bring in money — and attention.
☝ "Plus de pubs qu’à Times Square"
😅 Un nouveau record de sponsors présents sur un maillot ? pic.twitter.com/JrL2eQExbl
— RMC Sport (@RMCsport) July 18, 2025
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