This is a strong signal sent by the Girondins de Bordeaux. This Friday morning, the club officially announced the arrival of 123 Pare-Brise as the main sponsor on the front of the shirt. This is the first time since the relegation of the Marine and White at the end of the 2021-2022 season.
Leading Group A of National 2, Bordeaux is once again attracting significant partners. The contract signed with the company specializing in the repair and replacement of automotive glass runs until June 2026, with an option for extension already mentioned.
Founded in 2020 in Marquette-lez-Lille, 123 Pare-Brise is experiencing rapid growth. The company reported a turnover of 100 million euros in 2024, before coming under the majority control of the Swedish group Cary in January 2025.
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For the Girondins, this partnership marks a turning point. Beyond the financial aspect, it symbolizes the return of solid and ambitious sponsors, capable of supporting the club in its reconstruction project. A clear sign that Bordeaux remains an attractive brand, even far from professional football.
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