For a long time without a personal equipment sponsor, Désiré Doué had been attracting the interest of the biggest brands. It was ultimately Nike that succeeded in securing the young French talent.
In a surprising move, it is not Kylian Mbappé who takes center stage in Nike’s campaign launching the French national team. The American brand, already firmly established with Les Bleus, managed to convince one of the most promising prospects in French football. A far from trivial choice, as Désiré Doué embodies the new generation expected to shine in the years to come.
Doué becomes a key face of Nike’s campaign
Even more impressively, the player is already being highlighted as one of the leading faces of the upcoming campaign. He stars in Nike’s promotional video unveiling the new France jerseys for the 2026 World Cup.
— erty (@erty315227) March 22, 2026
A strong signal sent by the brand: Désiré Doué is no longer just a rising prospect, but a key figure on whom Nike intends to build its image around the French national team.
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