A well-played publicity move by AS Saint-Étienne: the club took advantage of Timothée Chalamet’s appearance on TF1’s 8pm news to reveal its new “fourth” jersey. Invited to promote his film Marty Supreme, the actor, a declared fan of Les Verts, was presented with the shirt live on air.
Les Verts have a mega-star supporter and are finally making the most of it. Timothée Chalamet wore the club’s new Fourth jersey live on TF1, creating a major publicity moment.
A high-impact TV reveal for the new kit
The jersey, printed with his name and the number 42, was showcased on set in a buzz-ready segment. The French-American star reacted immediately: “It’s magnificent.”
🎁 Le 20h de TF1 a une surprise pour Timothée Chalamet !
Anne-Claire Coudray (@ACCoudray) lui offre un maillot inédit de l’AS Saint-Étienne, son club de coeur ⚽💚
💬 "J'adorais Matuidi, Dabo, Payet…" déclare Timothée Chalamet (@RealChalamet) pic.twitter.com/KcdA6RDCbj
— TF1Info (@TF1Info) February 8, 2026
The result: product launch plus global star plus prime-time news equals a huge spotlight for Saint-Étienne, turning a movie promo appearance into a broad public football marketing operation.
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