Juventus said no—and not at just any price. According to official information, Exor, the holding company of the Agnelli family, has rejected a takeover bid estimated at more than €1 billion from cryptocurrency giant Tether. A strong decision taken “unanimously,” effectively shutting the door on any change of ownership for the Old Lady.
The offer was indeed massive. Already a minority shareholder since February 2025 with a stake increased to 11.5%, Tether sought to step up by acquiring the 65.4% held by Exor. The proposed amount was €1.1 billion, based on a price of €2.66 per share—above the market value. On top of that came the promise to inject an additional €1 billion into the Turin-based club to support its sporting and economic development.
Juventus Is Not for Sale
But for the Agnelli family, money is not enough. In a clear and unambiguous statement, Exor emphasized that the proposal was “unsolicited” and reiterated its stance: there is no intention to sell, either partially or entirely, including to Tether. Despite Juventus sitting only 7th in Serie A and still in a rebuilding phase, the historic owners intend to retain control.
This refusal sends a strong message to European football. At a time when investment funds and crypto players are multiplying their moves, Juventus is asserting its stability and identity. The Agnellis say they remain fully committed to the club and supportive of the new management’s long-term strategy. Even with a billion euros on the table, the Old Lady is not for sale.
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