Illia Zabarnyi probably did not expect to spark such a huge reaction with a simple commercial. Yet the Paris Saint-Germain defender became the target of countless jokes on social media after a video released in recent hours.
The Ukrainian international officially announced his partnership with Coca-Cola for the upcoming World Cup. A prestigious collaboration that was widely shared online… except one detail immediately caught the attention of fans.
Van Halen Song Sparks Reactions Among PSG and OM Fans
In the advertisement, the music used is none other than “Jump” by , a song that has been considered an iconic anthem among supporters for years. Seeing a player using that track quickly triggered a wave of memes and jokes on X and Instagram.
Ukrainian supporters also joined in with their own sense of humor. Several users ironically pointed out the fact that Zabarnyi was promoting the World Cup even though Ukraine failed to qualify for the tournament this summer.
Mais il est con ou quoi Zabarnyi ??? Le frérot fait une pub avec l’hymne de l’OM pour le Mondial alors que l'Ukraine n'est pas qualifiée pour la Coupe du Monde… 🤣🤣🤣🤣 pic.twitter.com/VLBfmuXiNE
— 𝔇𝔧𝔦𝔟𝔦𝔫𝔥𝔬 🇨🇷 (@DjibinhoPvris_) May 20, 2026
Even if the whole situation remains lighthearted, the sequence mainly highlights how Zabarnyi is reaching a new level of media attention since arriving in Paris, where every one of his posts is now being analyzed in the smallest detail.
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